Letterpress is a printing process where each letter is inked and then pressed onto paper. The end result is lettering that is debossed in the print so you can actually feel each letter on the page.
Letterpress printing can be expensive and is often reserved for special projects or for items that need a signature look and feel to them. The expense of letterpress comes from the actual printing. Think of it this way: If every letter must be pressed into the paper, a metal “press” has to be created specifically for each project. The process also takes considerably more time than digital printing or lithography.